ReplyHero for construction and real estate
Show future clients how you handle setbacks
Nobody hiring a builder or choosing an agent expects a flawless record. They want to see what happens when a job runs late or an offer falls through, and ReplyHero answers every Google review with that reader in mind.
Contractors, installers and real estate agents
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Short answer
ReplyHero answers Google reviews for contractors, installers and real estate agents. It writes a personal reply to each new review in your tone, with your sign-off. It acknowledges delays, loose ends or slow communication without arguing about blame, and keeps details about offers and clients out of public view. Praise for a tradesperson or agent by name gets a specific thank you. You choose whether to approve replies first.
Sound familiar?
Four weeks became seven
A supplier was late, a tiler fell ill. You know why the bathroom took longer, but the family without a shower for a month mostly remembers the wait.
Reviews from people who never hired you
A buyer who lost out on a house leaves your agency one star. They were never your client, but every seller who checks you out will read it.
Long jobs, few reviews
A renovation or a sale takes months and produces a single review. When that one is critical, it sits at the top of your profile for a long time.
How ReplyHero helps
Acknowledge the problem, skip the blame
ReplyHero names the specific issue, from the delay to the packaging left in the yard, and invites the customer to talk, without a public debate about whose fault it was.
Discreet about offers and clients
With your own instructions, replies to buyers and sellers explain how you work in general terms and leave out offers, prices and the people involved.
Your approval on every word
Set to You approve, each reply waits in your portal until you post it with one click or edit it. A reply you already wrote yourself is never overwritten.
Which reply mode fits you?
- Fully automatic
- With a review window
- You approveOur pick
You approve fits contractors and agents best: you get fewer reviews than a café, but each one is about a long, specific job, and you may want to add what you actually did to put it right. The reply is already written when you open the portal, so checking it is quick.
How it sounds
Two reviews and the replies ReplyHero wrote itself, in the professional tone.
Paul
The bathroom was supposed to take four weeks and took seven. We kept having to call to find out when someone would show up. The result looks great, but getting there was exhausting.
Reply from Brennan Renovations
Thank you for sharing your feedback, Paul. We recognize that the extended timeline and communication gaps caused you frustration, and we take that seriously. A seven-week project when four weeks was promised falls short of our standards, regardless of the final quality.
We would like to understand what contributed to these delays and communication issues so we can prevent this from happening to other clients. Please contact us directly at your earliest convenience so we can discuss this further and explore how we might make this right.
Grace
Jake installed our new kitchen and left it spotless. Everything was covered up while he worked, and he calmly showed us how to look after it. That's who you want in your home.
Reply from Brennan Renovations
Thank you, Grace. We're delighted that Jake's work on your kitchen installation met your expectations. His attention to detail in protecting your home and taking time to walk you through the care instructions reflects the standard we aim for on every project. We appreciate you taking the time to share your experience and look forward to serving you again in the future.
Unedited ReplyHero output. Fictional business, fictional review.
Guides for construction & real estate
Real estate agents
How can real estate agents use Google reviews to earn the trust of sellers and buyers?
Contractors and installers
How should a contractor or installer reply to complaints about delays and workmanship?
Frequently asked questions
Should I reply if a supplier caused the delay?
Yes, but without passing the blame. The customer hired you, not your supplier. ReplyHero acknowledges the delay, says in general terms that you take scheduling seriously and invites the customer to talk. If you want to explain what you changed, choose You approve or a review window and add that sentence yourself before the reply goes live.
Can I reply to a bidder who was never our client?
Yes, and it's worth doing, because sellers read those reviews too. With custom instructions, ReplyHero replies calmly, acknowledges the disappointment and explains in general terms how your agency handles offers, without details about the property, the price or the other parties. That shows future clients how carefully you treat everyone involved in a sale.
We only get a few reviews a year. Is it worth it?
Especially then. When a contractor or agent has ten reviews, each one carries real weight, and an unanswered complaint stands out. ReplyHero makes sure none of them goes without a reply, even in your busiest months. You can start on the Free plan, free forever: 3 replies a month for one location, and you approve each one. If you need more, Starter is $9 per location per month for 100 replies, with no contract.
Can replies mention my team by name?
Yes. Set a fixed sign-off, such as 'Mike and the Brennan team', and every reply ends with it. When a review names a tradesperson or agent, ReplyHero thanks them by name in the reply. Customers notice that kind of detail, and so does the person who did the work.
Every review deserves a reply.
Connect your Google Business Profile and choose your tone. Free forever for one location, or from $9 per location per month, cancel any month.
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